Doubt
They're not sure it will work for them, or that it's worth it. So they wait, and often never come back.
People want to buy online.
Something stops them.
I'm fascinated by what gets in the way of an online sale, and I build ways to remove it.
The question behind everything
Why don't people buy online, even when they want to?
What makes them hesitate? What creates doubt? What stands between interest and action?
Most businesses count visitors. Few look closely at the ones who left without buying.
They were interested. They had the budget. Then something got in the way.
The sale is the result. I look at what blocks it.
What stops buyers
Four things sit in the gap
Friction
Too many steps. A page that doesn't answer their question. So they leave.
Trust
A competitor looks safer. Nothing proves you're the right choice. So they pick someone else.
Visibility
They ask AI who to buy from. It mentions someone else. You never get the chance.
"No sales" is never one problem. Each of these needs a different fix. So I find out which one is costing you before I fix anything.
What I'm building
Fixing one obstacle at a time
I use buyer psychology, sales thinking and AI to remove what stops people from buying online.
I get into the product, understand the customer, and find the angles that work for both humans and AI.
ToolsSystemsDFYContent
I'm starting with the fourth obstacle: visibility.
WHERE I'M STARTING · AI SEARCH VISIBILITY FOR SAAS AND B2B
Buyers now ask AI who to buy from.
Before they visit a website, buyers ask ChatGPT, Google AI or Perplexity. If AI mentions you, you're on the shortlist. If it mentions a competitor, you lose a sale you never knew about.
Getting mentioned is step one. What AI says about you decides if they choose you.
Send me your product name. Within 48 hours, I'll send back what AI tells your buyers about you. Free.
AI answer
What's the best tool for a small team?
Here are the top options:
1Competitor ABest overall
2Competitor BEasiest setup
3Competitor CBest value
Your productNot mentioned
How it works
01
Ask
I ask AI the questions your buyers ask.
02
Show
I show what it says about you and your competitors, and where a buyer would hesitate.
03
Fix
I write the pages that fix it: comparison pages, use case pages and content that ranks on Google and gets cited by AI.
The same content also answers questions before they reach support. Fewer tickets, better adoption, more revenue.
Content I wrote for Rank Math
Search them yourself.
10 Best Website Speed Test Tools
#1 on GoogleCited in Perplexity, DeepSeek, Claude, Gemini
Reddit SEO: How to Rank Higher, Get AI Citations, and Drive Traffic
Google page 1Cited in AI Overviews, ChatGPT, Perplexity, AI Mode
How to Use Google Keyword Planner Without Running Ads
Google page 1Cited in AI Overviews, Claude, DeepSeek
About
Hi, I'm Michael.
I'm the person behind Exibran.
I've spent years in SEO and content, writing for SaaS brands like Rank Math. When AI changed search, one question kept coming back: why doesn't this person buy?
That question runs everything I build. You work with me directly. I read, test and dig until I find what's actually in the way. Then I fix it.
Exibran is where I share what I learn and build what I find.
From the blog
Latest articles
AI Search
Post template: how to structure an article that ranks and gets cited by AI
A reference post showing every feature of the Exibran blog: key takeaways, callouts, a call to action, tables, FAQ and SEO settings. Duplicate it to start a new article, or delete it.
I share what I learn as I build
Follow for more on AI visibility and why buyers hesitate to buy online.